Five Below's second-quarter results solidified that the discount retailer's turnaround plan is durable, UBS analysts say. "Putting it simply, the company is driving traffic to its stores, displaying compelling items, and the consumer is buying them," the analysts say. Five Below is attracting new customers, recapturing former shoppers and getting details about them to maintain a long-term relationship, the analysts say. While the momentum is gaining ground, it's also in the early stages. The analysts see a long runway to expand digital marketing, grow the customer database, and refine product assortment.
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