On September 10, LAOPU GOLD fell 3.09% in regular trading, trading at 388.8 HKD/share, with turnover of HKD 152 million. Multiple headwinds converged to weigh on sentiment.
On the news front, gold jewelry prices per gram dropped below 1,330 yuan, shedding approximately 80 yuan in less than half a month. The high-level volatility has strained downstream retail, with leading industry brands net-closing over 1,000 stores in the first half. Morgan Stanley previously cut the company's full-year net profit forecast by 2%-3%, projecting H2 revenue to decline 11% year-over-year, implying only 3% profit growth in the second half. Meanwhile, the company's products reportedly face nearly 50% discounts in the secondhand market, fueling ongoing debate over the sustainability of its brand premium.
JPMorgan maintained its \"Overweight\" rating with an 891 HKD target price, viewing Q2 sales softness as cyclical rather than structural. However, the combination of gold price volatility, decelerating growth, and resale value concerns continued to pressure short-term market sentiment.
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