On September 10, BUSYMING fell 3.5% in regular trading, trading at approximately HK$365.6 per share, with turnover of approximately HK$2.89 million. The stock has now declined for three consecutive trading sessions.

The continued selloff is driven by an ongoing weighing fraud scandal engulfing the group's subsidiary brands, including Zhao Yiming Snacks and Hao Xiang Lai. Multiple regional market regulators across Inner Mongolia, Shanxi, and Jiangsu have launched targeted inspections into electronic pricing scales at franchise stores after widespread consumer complaints of short-weighing. Although the company issued a formal apology on September 7, pledging to compensate customers at ten times the price difference for any weighing error and rolling out daily scale calibrations and real-time weighing data transmission to headquarters, public sentiment continues to intensify, with related topics trending at the top of social media platforms.

The market remains concerned about the company's ability to enforce quality controls across its network of over 26,400 franchise stores. Multiple major banks previously maintained Buy ratings with target prices ranging from HK$530 to HK$581, implying significant upside from current levels, though near-term trust recovery may take time.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)