Celebrating Local Harvest and Consumption: Fresh Corn Industry Thrives in Zhusan Township, Datong District, Daqing

Deep News
Sep 14

As the golden autumn season unfolds, Zhusan Township in Datong District, Daqing City has entered its peak period for fresh corn harvesting and processing. From field collection to factory production and synchronized online and offline sales, the township is leveraging its signature fresh corn industry to strengthen agricultural product distribution channels, enrich rural consumption supply, and simultaneously boost industrial efficiency, farmer incomes, and consumption quality—injecting new vitality into rural domestic demand.

Inside the production facility of Shunshi Agricultural Technology Co., Ltd., machines hum as workers efficiently fulfill orders. Freshly harvested corn from the fields moves through an automated production line, undergoing husking, sorting, washing, high-temperature steaming and sterilization, vacuum sealing, and full-temperature-range cold chain storage. The entire freshness-locking process is completed within three hours, preserving the sweet, soft, and chewy texture of the corn. The company has also developed additional product lines, including quick-frozen corn, corn paste packs, and corn pastries, diversifying the agricultural product portfolio and laying a solid industrial foundation for boosting consumption.

Meanwhile, the establishment of these projects has generated local employment, attracting over one hundred villagers to work nearby, thereby steadily increasing both their operational and wage incomes and enhancing the purchasing power of rural residents. As villagers gain stable earnings from industrial development, local consumption potential is further unlocked, creating a virtuous cycle of income growth from industry, increased household spending, and market prosperity.

It is reported that Datong District has been running a series of consumption promotion initiatives, coordinating agricultural product exhibitions, commercial discounts, and consumer benefits to continuously tap into regional and rural spending potential. Zhusan Township, leveraging its "one township, one product" competitive advantage, integrates fresh corn industry development with rural consumption stimulation in a unified approach. On one front, it strengthens the agricultural brand to export premium specialty goods; on the other, it cultivates local consumption scenarios that drive supporting services like trade logistics and warehousing. This dual strategy fuels both external and internal consumption growth through the distinctive industry.

Looking ahead, Zhusan Township plans to further extend the fresh corn industry chain, improve warehousing and logistics infrastructure, and regularly host promotional activities such as agricultural product fairs and livestream e-commerce sessions. By continuously polishing the Zhusan fresh corn brand, the township aims to empower rural revitalization through its specialty industry and inject robust rural momentum into the region's ongoing consumption market recovery.

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