Movement Alert｜Ford Falls 3.04% in Regular Trading, Shift to Extended-Range EV Strategy Sparks Market Concerns Over EV Commitment

Market Focus

Sep 08

On September 8, Ford fell 3.04% in regular trading, trading at $14.195 per share, with turnover of approximately $96.67 million. The decline was driven by reports that Ford, alongside Stellantis and Hyundai Motor, is accelerating plans to develop extended-range electric vehicles (EREVs) equipped with gasoline-powered generators, a move widely interpreted as a retreat from the pure battery-electric route.

Ford has reportedly halted its pure-electric F-150 Lightning project, planning instead to revive the model as an extended-range EV. This strategic pivot comes amid sharply deteriorating EV sales — Ford's August US electric vehicle deliveries plunged 79% year-over-year to just 2,197 units, while total US vehicle sales fell 10.3% to 170,681 units. The weak demand data compounded investor skepticism over the company's electrification trajectory.

Within the Automobile Manufacturers sector, the divergence was notable. Tesla rose 2.91%, while General Motors fell 2.3%, NIO declined 1.05%, Rivian slipped 0.12%, and Ferrari dropped 1.38%. The contrast with Tesla's gains further amplified concerns about Ford's competitive positioning in the evolving EV landscape.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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