On September 9, ANTA SPORTS fell 3.09% in regular trading, trading at HK$73.55/share, with turnover of HK$421 million. The decline came amid a broad selloff across the sportswear sector, driven by mounting industry competition and softening demand trends heading into the second half.

On the news front, institutions highlighted that weather disruptions and macro uncertainty entering Q3, compounded by Nike deepening online discounts, have intensified competitive pressure across the sector. Several brands have already lowered full-year guidance, and analysts expect overall industry headwinds to persist through H2. JPMorgan noted that ANTA SPORTS' Q3 retail trends remain soft, though management has maintained its full-year guidance unchanged, targeting low-single-digit growth for the ANTA brand, mid-single-digit for FILA, and over 20% for other brands.

The company recently reported H1 revenue of RMB 43.51 billion, up 12.9% year-over-year, but its core ANTA brand grew only 4.8%, a notable deceleration that has drawn market scrutiny. Growth was primarily driven by Descente, Kolon, and other brands, which surged 44.2%. Peer stocks were broadly under pressure, with Li Ning down 6.25% and Bosideng down 3.79%.

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