On September 10, Celsius Holdings, Inc. fell 5.05% in regular trading, trading at $28.075 per share, with turnover of approximately $119 million. The stock continued to face sustained selling pressure from a convergence of bearish catalysts.

On the analyst front, Bernstein downgraded the company from Outperform to Market Perform and slashed its price target from $44 to $26, reflecting a significantly diminished outlook. Morgan Stanley also trimmed its target from $48 to $42 while maintaining an Overweight rating. These downgrades followed a disappointing Q2 report in which adjusted EPS of $0.36 missed the $0.42 consensus estimate and revenue of $817.9 million fell short of the expected $870.1 million.

Management turbulence has further eroded confidence. President and COO Eric Hanson departed the company as part of an organizational realignment. Meanwhile, Rockstar Energy founder Russ Savage, holding approximately 4.7% of shares, publicly called for sweeping C-suite changes, intensifying governance concerns. The broader Soft Drinks sector also traded lower, with peers including Coca-Cola, Pepsi, and Monster Beverage all declining.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)